Catering and wine have always had a strong interconnected relationship, both playing a leading role in the agri-food supply chain . One needs the other. From this perspective, the partnership was born between Fipe-Confcommercio , the Italian Federation of Public Businesses, and The Winesider to promote the digital management of the cellar and the procurement of wine on consignment among associated merchants.

To face the new challenges of the wine market, now more aggressive on a global scale, WineTech focuses on innovation and digitalisation of the market.

The technological solutions developed by start-ups offer new solutions for discovering, choosing, storing, consuming or purchasing wine... And thus offer real growth opportunities for the sector.

Relying on artificial intelligence, image recognition, recommendation algorithms, collaborative consumption, blockchain, markets or wine tourism, La WineTech start-ups are redefining the contours of the wine sector and ensuring its digital transformation.

Since 2004 Laurenzi Consulting has been offering consultancy to give life to F&B projects in the catering, hospitality and retail sectors from all points of view: product, architecture, brand identity and web marketing.

This is how they create sustainable and long-lasting businesses.

Forbes Italia and with the support of The Winesider , with So Wine So Food , in collaboration with the exceptional brand ambassador Martino De Rosa , have published the new Guide 100 Italian excellences 2022 with all the best of Made in Italy from the top tables of Belpaese to the best brands of Italian wine, passing through the producers of Italian food excellence, the right addresses of hospitality and the best in the world of drinks and spirits.